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Haas looking to become more American-focused
Guenther Steiner believes Haas F1 can adopt a more American emphasis as interest in Formula 1 continues to grow in the United States. When Haas first entered F1 back in 2016 there was only one U.S. race on the calendar, and team owner Gene Haas's priority was to use the sports reach to grow global awareness of Haas Automation. However, with 2023 set to feature three grands prix in America when Las Vegas joins existing races in Miami and Austin on the schedule, Steiner says the time is right to adjust those priorities.
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