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How Liberty Media has Enhanced the Formula 1 Landscape

When Liberty Media bought Formula 1 (F1) for $8 billion it was taking a risk. Although Bernie Ecclestone had led F1 into its premier position in world sport, it was starting to stagnate. Left on that path, the sport would have deteriorated further. We spoke to the experts at JustGamblers who told us: 'There were obvious issues with F1 when Liberty Media took over. There was little appeal for younger people, Sir Lewis Hamilton and Mercedes were monopolizing the sport, and social media presence was limited.' So, Liberty Media purchased F1 at a time when it was in serious need of a boost and changes were vital. The challenge of creating a better product In 2017, Liberty Media faced the...
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