Rich Energy became well-known in the Formula 1 community in 2019, when they became the title sponsor of the Haas F1 Team. As part of the deal, Haas ran a gold and black livery on its cars to match the branding of a can of Rich Energy. William Storey, the founder of the company, received more than his fair share of media coverage that year. The partnership didn’t last long, however, with Storey terminating the sponsorship deal in mid-2019, just ahead of that season’s British Grand Prix. In a statement, Rich Energy said they had terminated their sponsorship of Haas due to poor performance, and it remains unclear if the American racing outfit ever received any payment from the energy...
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