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NBA, Formula 1 announce content and promotion partnership
Ahead of this weekend's United States Grand Prix, Formula 1 and The National Basketball Association (NBA) have announced their first content and promotion partnership with which the two parties intend to celebrate the NBA's 75th Anniversary Season and the return of F1 to the USA. The leading form of motorsport and the NBA have announced a first-of-its-kind content and activation partnership to bring together the broad, global fanbases of the NBA and F1 in celebration of the NBA’s 75th Anniversary season and the return of F1 to the U.S. at the 2021 FORMULA 1 ARAMCO UNITED STATES GRAND PRIX on Sunday, Oct. 24. In celebration of the content partnership, and the lead-up to US Grand Prix and...
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