Cost cap rules could make F1 teams worth billions The introduction of a cost cap into Formula 1 this season could see the value of teams soar into the billions. That’s the opinion of McLaren CEO Zak Brown, the American who has overseen the British marque’s return to the front of the F1 grid. Prior to his current role, Brown was in charge of Just Marketing International, a business he grew to become the largest motorsport marketing agency in the world. That experience offers him a unique standpoint, having seen the sport from both sides of the fence. The introduction of financial regulations this year has been a significant development in Formula 1. Not only has it helped level the...
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