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Sauber hopes to maintain Alfa Romeo branding
Alfa Romeo brands Sauber’s Formula 1 operation hopes to continue with branding from Alfa Romeo into next season. The Italian car company took over the branding of the team from 2018, having previously been a naming rights sponsor. That deal was extended last October, meaning the Swiss-based team has continued to be known as Alfa Romeo this season. The squad has a technical relationship with Ferrari, using the Scuderia’s power units, a deal that is understood to carry on until 2025 when a new engine formula enters the sport. Question marks over the ongoing use of the Alfa Romeo name were raised earlier this year following a merger between Fiat Chrysler and the Peugeot Group, the two...
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