Formula 1 is expected to continue its growth and reach one billion fans by April 2022, with a particular increase found within the 16-35 age group. In a study conducted by analytics firm Nielsen Sports, their analysis suggests – perhaps unsurprisingly – that the success of Netflix's behind-the-scenes show ‘Drive to Survive' and the emergence of Esports events have helped to increase the interest in F1. That comes particularly from the younger age group, with Nielsen claiming those in the 16-35 age group have accounted for 77% of the recent growth in interest and that 46% of all F1 fans in January 2021 were within this range, compared to 40% last year. Tom McCormack, head...
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