It's often said that that the way to make a small fortune in Formula 1 is to start with a big fortune, but Daimler is looking to change that adage and put its championship-winning Mercedes team into profitability. In recent seasons the team is reported to have spent over $400m per season to clinch the constructors title over a record seven consecutive occasions. That's offset by its value in advertising for the brand and by the development of in-house technical expertise. But this year sees a spending cap being introduced to the sport. It limits the teams to an operating budget of no more than $145m which will be further reduced over the next two seasons. With lower costs, Daimler is now...
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