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Alpine sneaks a glimpse of its new identity
As Renault morphs into Alpine, the French F1 team, at the heart of the manufacturer's rebrand, gives a glimpse of its new look with temporary livery. Alpine announced today its plans for long-term growth as Groupe Renault's brand dedicated to innovative, authentic and exclusive sportscars. The current activities of Alpine cars, Renault Sport Cars and Renault Sport Racing will be united as one entity under the Alpine brand, which will bring together the credibility of an authentic brand, specialized manufacturing, engineering mastery with considerable media exposure from Formula One. Together, it is intended that they set the foundations to truly create market value around Alpine and take...
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3y ago from Pitpass.com
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