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Hamilton loses lawsuit over use of trademark 'Hamilton'

Lewis Hamilton has lost a lawsuit against a Swiss watchmaker. The case was about whether or not the trademark 'Hamilton' was being used lawfully. The court decided that the Swiss company may use the name and also sell watches with the same name. The three-year legal battle was accompanied by a claim by the advisors of the F1 driver's company, 44IP, that the watchmaker Hamilton International had appropriated the trademark "in bad faith" in 2017. But the European Union Intellectual Property Office (EUIPO) thought otherwise. It ruled against Hamilton's company by pointing out that the name 'Hamilton International' goes all the way back to 1892, when the manufacturer was established...
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