News Details

F1's next engine will need more than storytelling

Telling the Hybrid Power Unit story. That was the key downfall of the 2014 engine regulation change according to many folks you speak to in the paddock. The lack of enthusiasm and a full-throated endorsement of the current Hybrid Power Unit is due to the lack of selling the message, telling the story and marketing? […]The post F1's next engine will need more than storytelling appeared first on The Parc Fermé.
Full Story »
6mo ago from TheParcFerme.com 0
Share

You May Also Be Interested In...

Van de Grint: "He looks worse than he is"

Alexander Albon is the talk of the day which is mainly due to his message...
6mo ago from GPBlog.com

Horner: Red Bull intend to decide next engine by end...

Red Bull is hoping to make its decision about its next power unit supply...
6mo ago from GrandPrix247.com

Hülkenberg: What a race and a story that was!

Nico Hülkenberg's run from last on the grid to eighth at the flag in...
6mo ago from GrandPrix247.com

Ricciardo: Renault podium caps a pretty cool story

Daniel Ricciardo says he feels happier leaving a successful Renault than...
6mo ago from GrandPrix247.com

Elsewhere On The Network

Popular On MGPToday.com

Zarco: Gearbox problem that caused Portuguese GP crash...

Johann Zarco says the gearbox issue that caused him to crash out of the...

Double podium for KTM Ajo team, Fernandez takes maiden...

Raul Fernandez came from tenth on the grid to win his first Moto2 race,...
7h ago from Crash.net

Unique MotoGP, Formula 1 tribute to Fausto Gresini

Sunday saw a unique minute of silence observed by both MotoGP, at...
9h ago from Crash.net

Popular On IndyCarToday.com

VIDEO: IndyCar highlights from the Grand Prix of...

Watch highlights of the Honda Indy Grand Prix of Alabama, featuring Will...
1h ago from SpeedCafe.com

McLaughlin's instant ‘Cole Trickle moment'

Scott McLaughlin opens up on Barber Motorsports Park outing in his new...
1h ago from SpeedCafe.com

Popular On TotalWRC.com

M-Sport aim to secure full 2021 season for Suninen

M-Sport Ford are working hard to ensure Teemu Suninen can compete on all...
12h ago from TheCheckeredFlag...

Ostberg returns to WRC2 with upgraded C3 Rally2 in...

Mads Ostberg returns to defend his WRC2 title with a newly homologated...
12h ago from TheCheckeredFlag...

WRC and Wolf Lubricants partnership in multi-year...

WRC and Wolf Lubricants have extended their partnership with a new...
12h ago from TheCheckeredFlag...

Neuville confident as Wydaeghe's French lessons...

Thierry Neuville's confidence levels in his new co-driver continue to...
12h ago from TheCheckeredFlag...

Popular On GunnersToday.com

Remaining 14 Premier League clubs 'demand Big Six be...

The remaining 14 Premier League clubs are reportedly preparing to demand...
2h ago from SportsMole.co.uk

Liverpool's James Milner against European Super League

The plan has provoked widespread outrage, with high-profile figures from...
1h ago from SportsMole.co.uk

David Bernstein 'ashamed' of Manchester City over...

Former Manchester City and FA chief executive David Bernstein says that he...
4h ago from SportsMole.co.uk

Premier League clubs interested in Ainsley...

A report suggests that many Premier League clubs are showing interest in...
4h ago from SportsMole.co.uk

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.