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No name change Formula 1 team Mercedes
At an investor and analyst conference last week, Mercedes announced its new business strategy, which showed that Mercedes will continue to be involved in Formula 1. The German car brand also announced that there would be a greater focus on sub-brand AMG. No rebranding of the Formula 1 team Mercedes' announcements suggested that the Formula 1 team would be given a name change, just as Renault will be doing from next year with their sports car brand Alpine. Nothing could be further from the truth, Mercedes team boss Toto Wolff announced on Racefans.net. There will be no rebranding of the team. "The new strategy we are pursuing is to give the sub-brands a larger marketing platform. And...
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3y ago from GPBlog.com
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