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McLaren set sights on attracting Asian sponsors

McLaren are seeking to boost their total of 41 team sponsors by attracting more from the Asia region. With 16 of those sponsors represented on the F1 cars driven by Lando Norris and Carlos Sainz, McLaren Racing chief executive Zak Brown would like a greater presence of Asian brands. Brown, speaking at the All That Matters Online 2020 conference and quoted by SportBusiness, said: “What we don’t have are a lot of Asia-based partners. “In my previous role I was fortunate to bring in LG and Lenovo to the sport. I’d like to see more of those, more companies with their homes in Asia getting involved in Formula 1, and I think we need to raise the awareness beyond what it is today.” Due...
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