'For the third year in a row, Formula 1 has seen its audience figures grow across both TV and digital platforms compared to the previous season,' proclaimed yesterday's triumphant press release from Formula One Management, Chase Carey and the crew fully entitled to 'trebles all round' at the good news... especially when it comes to impressing potential sponsors, broadcasters and race hosts. 'In terms of unique viewers, during 2019 the sport remained stable in the top 20 markets at 405.5m (+0.3%),' read the third paragraph of the release, 'while there was a slight decrease globally (-3.9%), with the overall number of viewers standing at 471m.' But wait... Rewind 12 months and didn't the...
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