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F1 expects shift towards pay-per-view services to continue

Formula 1 boss Chase Carey doubts that the championship will return to free-to-air platforms in certain markets, instead expecting the pay-per-view shift to continue. Pay TV platforms have expanded through the last decade while Formula 1 itself now offers a subscription-based product in certain markets, based on existing broadcast deals. “There’s no question that it’s an ongoing dynamic, they both are important,” said Carey on the advantages of the respective platforms. “We don’t have a formula to look at it, there’s too many factors to put a formula in place, each market is different, how penetrated is a pay platform, what’s the quality of...
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