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2019 is over and F1 is fighting for its very future
How do you increase interest in your sport? A good starting position is to make it easy to watch. In the UK, Formula 1 used to be. Now it's hidden so far behind a paywall it can barely get up for air. And with races as dull as the procession we just witnessed in Barcelona, how can you tell the story of why people should tune in?
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