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Bahrain Grand Prix attracts record TV audience for F1 in U.S.

N2’s live telecast of the Bahrain Grand Prix on Sunday, March 31, attracted the largest United States television audience on record for the event, the second Formula 1 round of the season in as many races to do so. An average of 711,000 viewers watched the telecast on N2, up three percent over the average audience of 692,000 that watched the race last year on N2 and up 72 percent from the 413,000 that watched CNBC’s telecast in 2017. The race began at 11:05 a.m. ET. The Bahrain telecast drew the second-largest U.S. cable television audience for a Formula 1 race on record, surpassed only by the mark of 820,000 to see the Monaco Grand Prix on N last year. The Bahrain telecast also saw an...
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