There’s a lot that can be said of Sean Bratches and his marketing team in F1. You can raise an eyebrow to a 3-second ident or the 3M-like logo or even the expensive new theme music. You can ponder why, after saying they are dedicated to the US and Europe, they’ve only managed to sign Vietnam and they face 4 or more races that have not renewed their contracts. You can wonder why they have yet to agree to a new Concorde Agreement with the teams and defined a new set of regulations the FIA are happy with. You can even question the sideburns and mustache and the entire notion of Americans owning a British sport. There’s a lot you can question. What you cannot question is the sheer genius...
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