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McLaren announces partnership with British American Tobacco

McLaren has added another major brand to its Formula 1 portfolio after announcing a new global partnership with British American Tobacco (BAT). BAT enjoyed heavy involvement in F1 between 1997 and 2007, notably buying Tyrell and renaming the team British American Racing, or BAR. 5774263478001 CrashTV:  The company ultimately sold BAR to Honda before cutting all ties with the operation in 2007 amid the clampdown on tobacco sponsorship in F1, but will now return to the sport through this new agreement with McLaren. The multi-year partnership is “focused solely on BAT’s potentially reduced risk products and grounded in technology and innovation,” similar to Ferrari’s ‘Mission...
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