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Why reaction to Haas sponsor's optimism highlights F1's key flaw

Did you hear the laughter? If not the real-life smirks, then surely the cackles and wry remarks that raced around the internet were impossible to miss. Haas’ title partnership with the slightly mysterious drinks brand Rich Energy, and its colourful and contrarian CEO William Storey, has already raised eyebrows, and it was during the team’s launch event at the glittering Royal Automobile Club that a supposedly outlandish remark was made. “Haas are brilliant people and they’re the perfect partner for Rich Energy as we move forward to challenge Red Bull on and off the track,” said Storey. Red Bull is a market leader in the beverage industry – using extreme...
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