McLaren CEO Zak Brown says that attracting sponsors to Formula 1 is "as hard as it's ever been", with corporations reluctant to invest amid the world's economic uncertainty. Brown said recently that he was comfortable with his team's state of affairs on the commercial front despite McLaren not having a title sponsor since its partnership with Vodafone ended at the end of 2013. As a marketing expert who secured many deals for others before he joined the Woking-based outfit, the American's arrival at McLaren raised the outfit's commercial prospects. Brown: McLaren MCL34 'much different' from 2018 car But new sponsors have been few and far between in the past few years, although...
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