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McLaren: Global financial ‘craziness’ makes F1 deals ‘hard as ever’
McLaren chief Zak Brown has soothed concerns over global financial “craziness” making deals “as hard as it’s ever been” by revealing two new partners ahead of the 2019 Formula 1 season. The Woking-based squad has not raced with a title backer since Vodafone’s exit at the end of 2013 but still managed to attract a host of new sponsors last season. Brown said last month the team is holding talks with Coca-Cola over a potential future sponsorship partnership after striking a deal to run the carbonated soft drinks manufacturer’s branding on its cars at three races towards the end of 2018. 5774263478001 CrashTV: Speaking at the Autosport International show, Brown...
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