Photo by: www.kymilman.com/f1 The elusive young audience. The often sought, difficult to corral demographic that Formula 1 said they were very interested in attracting. New hybrid engines, top technology and a racing series that’s on the cutting edge of tech evolution with sim racing or “eSports” leagues and more. There was a time when the former owner said that 25-year-old’s don’t buy Rolex watches so he wasn’t too keen on Twitter, Facebook or social media because it didn’t speak to the demographic that fuels F1 and its sponsors. Poppycock says F1, the future isn’t the Boomers or Generation X, it’s Gen Y (Millennials) and hopefully Gen Z. They’ve made nodding head...
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