Happy New Year! Apologies for the lack of posts in recent months. Let's start off the new year with something a little different.  In the lull between Christmas and New Year, during a family ‘where are they now?' chat I stumbled upon Juan Pablo Montoya's latest money-making scheme. The Formula One race winner has joined Cameo. The online service offering personalised messages from your favourite people! For just $40, Montoya will record a bespoke video message for you! What better gift could a fan of F1 from the early 2000's wish for! Cameo is the latest in a line of creative platforms enabling personalities to monetize their following under their own terms. Montoya isn't the only...
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