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Hamilton focused on building 'brand'

Sep.20 Lewis Hamilton says he is focused on building himself up as a "brand". The quadruple world champion, who looks to be heading for a fifth title in 2018, is also interested in the worlds of fashion, music, celebrity and pop culture. "I'm a brand and formula one is part of that brand," the 33-year-old Briton told Socrates sports magazine. "Of course, formula one made sure that I could build a brand, but now much more is needed," Hamilton added. He says he always focused very hard on racing as a child, but found that he needed to spread his wings once he was established in F1. "I came to that deep, deep part of the ocean, where there are seemingly...
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