A press release issued today declared that F1 has agreed a partnership with Interregional Sports Group (ISG) and Sportradar to enable live betting during races. Under the terms of the deal, thought to be worth $100m, ‘ISG will have the rights to sub-license betting partnership rights, subject to regulations'. These regulations include 'regionalised branded on-screen graphics, physical and virtual trackside signage and digital integration across F1's rapidly expanding digital and social platforms', though thankfully there is no mention of Ray Winstone being allowed to strangle vowels as part of a revised commentary team. 'F1 is delighted to partner with ISG, which has demonstrated its...
Full Story »