News Details

Formula 1's owners sign sponsorship rights deal for in-play betting

Formula 1's owners have signed a deal to sell sponsorship rights to betting companies. The deal with Interregional Sports Group, reportedly worth more than $100m (£76m), will allow F1 to develop in-play betting markets during grands prix. F1 will also work with Sportradar to monitor betting-related fraud. Managing director Sean Bratches said the deal would give fans "new ways to engage with the sport". Liberty Media completed an $8bn (£6.4bn) takeover of F1 from Bernie Ecclestone in January 2017. As part of the deal, betting brands will be shown on physical and virtual trackside signage, as well as branded on-screen graphics.
Full Story »
5y ago from BBC.co.uk 0
Share

You May Also Be Interested In...

F1 announces deal to allow for mid-race betting

F1 has announced a new partnership with Interregional Sports Group and...
5y ago from FormulaSpy.com

F1 betting: Liberty Media strike huge deal to sell...

Liberty Media have bucked with tradition and secured a long-term deal to...
5y ago from GPFans.com

BREAKING: F1 joins with ISG and sportradar to offer...

Formula 1 have announced a new partnership with Interregional Sports...
5y ago from GPBlog.com

Sky, Channel 4 come to UK TV rights agreement for 2019

Photo by: www.kymillman.com/f1 Press Release From Channel 4 TV viewers...
5y ago from TheParcFerme.com

Elsewhere On The Network

Popular On MGPToday.com

Vinales: Aprilia COTA MotoGP win has ‘different...

Maverick Vinales believes that his maiden win with Aprilia in MotoGP at...
15h ago from MotorsportWeek.c...

Ducati: Bastianini's COTA MotoGP podium an...

Ducati General Manager Gigi Dall’Igna labelled Enea Bastianini's podium...

Popular On IndyCarToday.com

Popular On TotalWRC.com

Neuville and Evans tied to a tenth!

Thierry Neuville and Elfyn Evans fought a mighty duel across eight stages...
13h ago from MotorsportWeek.c...

Popular On GunnersToday.com

'He can be a disaster' - William Gallas slams Arsenal...

Former Arsenal captain William Gallas claims that William Saliba is...
29m ago from SportsMole.co.uk

21-goal attacker admits he would be open to joining...

Ajax attacker Brian Brobbey has been linked to the move away from the...
39m ago from CaughtOffside.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.