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BREAKING: F1 joins with ISG and sportradar to offer in-play betting
Formula 1 have announced a new partnership with Interregional Sports Ground which will enable the opportunity to deliver innovative in-play betting to F1 race weekends. It's hoped that the deal and offering will bring fans closer to the action on race days. Data gathered from the track is expected to be brought live to fans to encourage engagement. It will bring F1 in-line with most other high-profile sports. As a result of the deal, ISG have to the right to sub-licence Betting Partnership rights to selected brands around the world. Sean Bratches, F1's managing director said: "F1 is delighted to partner with ISG, which has demonstrated its impressive global capabilities...
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