Liberty Media have taken another hit in their ownership of Formula 1 after it was revealed that grand targets set over increasing the sponsorship of the sport had come up short. Profits from sponsorship were at a 10-year low in 2017 - the American company's first year in charge of F1. Although Liberty had boasted of the "enormous opportunity" available in the sponsorship sphere, major gains are yet to be made. Speaking last year, Liberty chief executive Greg Maffei said: "There is enormous opportunity in areas like sponsorship, in the short term. "There are some near-term wins around things like advertising. "We have three executives involved in advertising and...
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