Two weeks ago, I asked how to solve a problem like McLaren. It turns out that McLaren has been busily working on solving the problems itself. Ignore the changes of leadership, the technical shake-ups, and all of the other recent signs of a team in transition. While McLaren might have had to write off this season on the racing front - any improvements now will fall into the ‘too little, too late’ category, with the season now half-finished - the Woking racers have quietly been working on a new approach to sponsorship that is beginning to pay dividends. In the Ron Dennis era, McLaren was a front-running team with front-running sponsors. Dennis often spoke of the need to have one...
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