Upon arriving in a new city for a grand prix weekend, I’ve always found it interesting to note what the first sign is that Formula 1 is in town. Some places do it better than others, but Melbourne set a new quickest time in making an impact from stepping off the plane. As I waited to collect my luggage from the carousel at the airport, the tourist advertising screens flickered with the recent ‘Engineered Insanity’ advert released by F1 last week before slipping into a promo for the Australian Grand Prix. Driving out of the airport, the same advert appeared on multiple billboards, catching the attention of the troupe of journalists with who I was sharing a lift. We all noted how it...
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