While there is no doubting his business acumen, and his knowledge of his chosen field, it is a fact that in terms of Formula One, the sport's new supremo, Chase Carey, is well outside his comfort zone. Listen to him talk about business, about communications and media and you are listening to a man who appears to be on top of his game. But when it comes to talking F1 specifics, there is a nervousness, a tension in the voice, and the same pretty much goes for the sport's new commercial boss, Sean Bratches. It is because they are well outside their comfort zone that they needed a direct link into the sport, someone who not only knew it back to front but was capable of being their eyes and...
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