News Details
Why F1 can't turn its back on manufacturers
We often hear claims that Formula 1 has to be 'road relevant' and boast the potential for 'technology transfer' - but what does that really mean between a 900bhp single-seater and what's on offer in your local showroom? Formula 1 offers a lot to road car manufacturers in terms of its global reach, the number of eyeballs that tune in to watch races, and the marketing efforts possible around such a high-profile sport. But offset that by the hundreds of millions it costs to compete at the top level - how can it be worth it? How can racing in F1 improve the breed in 2017? An interesting case study is Renault, and its alliance with Nissan. The Japanese marque's luxury brand, which first appeared...
Full Story »
Full Story »
6y ago from Motorsport.com
0
You May Also Be Interested In...
Ilmor and Cosworth back proposed 2021 engine plan
Two independent engine manufacturers have backed the FIA and Liberty...
6y ago from MotorsportWeek.com
Ecclestone on having daughters that love to spend his...
In an interview with Graham Bensinger in Baku, for In Depth with Graham...
6y ago from TheCheckeredFlag....
Horner says 2021 engine plan complaints just...
Red Bull F1 boss Christian Horner believes the criticism aimed at the...
6y ago from Motorsport.com
Hugo Boss ends F1 sponsorship in favour of Formula E
Long-time Formula 1 sponsor Hugo Boss has revealed that it is set to end...
6y ago from Motorsport.com
Elsewhere On The Network
Popular On MGPToday.com
Vinales: Aprilia COTA MotoGP win has ‘different...
Maverick Vinales believes that his maiden win with Aprilia in MotoGP at...
15h ago from MotorsportWeek.c...
Oliveira reckons MotoGP “looks too easy” on TV now
No description available...
19h ago from Motorsport.com
Ducati: Bastianini's COTA MotoGP podium an...
Ducati General Manager Gigi Dall’Igna labelled Enea Bastianini's podium...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
IndyCar Long Beach: O’Ward leads Power in opening...
No description available...
10h ago from Motorsport.com
O’Ward blasts to the top of IndyCar’s opening Long...
The NTT IndyCar Series drivers hit the streets of Long Beach on Friday...
10h ago from MotorsportWeek.c...
IndyCar Long Beach: Start times, how to watch on TV,...
No description available...
16h ago from Motorsport.com
Kirkwood: “More durable” tires hindering passing...
No description available...
16h ago from Motorsport.com
Popular On TotalWRC.com
Latvala: Neuville, Evans tied for WRC Croatia lead...
No description available...
13h ago from Motorsport.com
WRC Croatia: Neuville, Evans tied for the lead after...
No description available...
16h ago from Motorsport.com
Neuville and Evans tied to a tenth!
Thierry Neuville and Elfyn Evans fought a mighty duel across eight stages...
13h ago from MotorsportWeek.c...
WRC Croatia: Neuville sets the pace to lead title...
No description available...
22h ago from Motorsport.com
Popular On GunnersToday.com
FPL 2023-24: Best Fantasy Team for Gameweek 34 | FPL...
No description available...
33m ago from SportsKeeda.com
'He is the best' - Unai Emery heaps praise on former...
No description available...
53m ago from SportsKeeda.com
'He can be a disaster' - William Gallas slams Arsenal...
Former Arsenal captain William Gallas claims that William Saliba is...
33m ago from SportsMole.co.uk
21-goal attacker admits he would be open to joining...
Ajax attacker Brian Brobbey has been linked to the move away from the...
43m ago from CaughtOffside.com
Comments
Hottest News
F1 Qualifying Results: Chinese Grand Prix 2024 times as...
Lewis Hamilton was eliminated in the first part... Read More »
2h ago from GPFans.com
F1 2024 Chinese Grand Prix – Sprint Race Results
Verstappen won the first Sprint Race of the year... Read More »
6h ago from MotorsportWeek.com
Verstappen more ‘confident' in Red Bull F1 car on low...
Max Verstappen has expressed that he is more... Read More »
43m ago from MotorsportWeek.com