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Formula 1 learning that small things make a big difference

Nothing succeeds like success, as the phrase goes. F1 in 2017 is learning this – having spent years demonstrating the veracity of the Bob Dylan equivalent that nothing succeeds like failure… But both are true. Things create their own momentum; good things can create a virtuous cycle. And small things can make a big difference. Bigger numbers, two-seater rides, interviews in front of the grandstands, crying young fans being taken to meet their hero… All small things in F1 this year making a big difference; things that really the sport should have been doing years ago. Yet it’s not just about that. In a happy coincidence it’s applied on track too with...
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