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Norris' Quadrant venture hits new heights
Jul.4 Lando Norris says he remains closely involved in his rapidly growing Quadrant brand, even if he leaves most of the day-to-day work to his team. The McLaren driver's gaming, lifestyle and clothing company has expanded quickly since its 2020 launch, with sell-out pop-up stores, major clothing collaborations and growing online audiences. According to The Sun, Quadrant has also attracted fellow Formula 1 drivers Carlos Sainz, Oliver Bearman and Gabriel Bortoleto as collaborators, while Norris' Landostand at Silverstone has expanded to more than 16,000 seats this year. Last year, the Adrian Newey-backed Veloce Media Group acquired a majority stake in Quadrant through a seven-figure...
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