F1 News

McLaren and Coca-Cola to work together in 2019

McLaren and Coca-Cola to work together in 2019

16-03-2019 17:28
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McLaren and the Coca-Cola Company had a successful partnership at the back end of 2018 as the team worked with the drinks brand in three races and they have now confirmed they will work together again in 2019.

The two parties will work together on consumer events, online promotions and communication as well as being on the McLaren F1 car’s livery. Their branding appeared on their 2018 car at the Mexican, Brazilian and Abu Dhabi Grand Prix’s.

Speaking on the McLaren website Zak Brown said: “I’m proud that Coca-Cola, one of the most recognised consumer brands and supporters of sports fans in the world, has chosen to extend its partnership with our Formula 1 team.

“There was a positive reaction to our 2018 debut as partners on the Formula 1 track and I’m looking forward to us exploring the full potential of this partnership over the coming season.”

The Coca-Cola branding had never been seen on an F1 car until it appeared on the McLaren and Richard Fort of Coca Cola expressed his pleasure with the deal.

“We are excited to extend and expand our relationship with McLaren for the 2019 racing season.

“Sponsoring McLaren will allow us to create unique consumer experiences around the world,” added the drink’s brand Vice President of Sports and Entertainment partnerships.