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Heineken discloses the reason for choosing Verstappen as ambassador
Heineken representative Bram Westenbrink has revealed the reason why the Dutch beer company has chosen three-time world champion Max Verstappen as its ambassador. Heineken has been a global partner of Formula One since 2016, and last year, the sport announced a five-year contract extension with the Dutch beer brand. In 2023, the current world champion, Max Verstappen was also been announced as Heineken's ambassador to help encourage responsible consumption, through a series of sponsorship activations including the ongoing 'When You Drive, Never Drink' campaign Speaking during Viaplay’s 'Off the Beaten Track' documentary, Heineken representative, Bram Westenbrink revealed that a personal...
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