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Apple wants to take over global F1 TV rights
Oct.2 Apple has reportedly set its sights on a major Formula 1 deal. Already, Apple TV has produced a new feature documentary about Lewis Hamilton, the seven time world champion whose own production company is now in collaboration with Apple Original Films for the new F1 movie starring Brad Pitt. And now, Apple is being linked with a massive exclusive global television rights deal to control the live online coverage of Formula 1. Business F1 magazine says the deal could be worth a staggering $2 billion per year, eventually replacing every F1 television broadcaster once those channels' current contracts expire. The magazine recently quoted Liberty Media CEO Greg Maffei as expressing...
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2mo ago from OneStopStrategy.com
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