News Details
Hugo Boss returns to Formula 1 with Aston Martin
German fashion brand Hugo Boss announced on Thursday it was returning to Formula 1 with the Aston Martin team, five years after leaving for the electric Formula E series. The deal, announced at the British Grand Prix on Thursday and initially running until 2025, will see Boss branding on the F1 cars with immediate effect and the company providing team apparel from 2023. Hugo Boss Chief executive Daniel Grieder told Reuters the pull of Netflix's 'Drive to Survive' docu-series, new rules to make racing more competitive and a push for sustainability were compelling factors. A 30-year friendship with Aston Martin's Canadian billionaire owner Lawrence Stroll, who made his money in the fashion...
Full Story »
Full Story »
1y ago from GrandPrix247.com
0
You May Also Be Interested In...
Is South Africa warming to Grand Prix return?
It is no secret that a Grand Prix is on the cards in South Africa. But...
1y ago from GrandPrix247.com
Ricciardo: We'll do everything we can to deliver for...
Daniel Ricciardo is excited about the 2022 Formula 1 British Grand Prix,...
1y ago from GrandPrix247.com
British Grand Prix: Payback for Verstappen a year on?
Last year, Silverstone marked a low point on Max Verstappen's road to the...
1y ago from GrandPrix247.com
Sergio Perez warns he could be forced to miss the...
Red Bull’s Sergio Perez sustained a neck injury in the aftermath of his...
1y ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
How MotoGP brakes work: Secrets of stopping a 220mph...
No description available...
4h ago from Motorsport.com
Ducati: Bastianini's COTA MotoGP podium an...
Ducati General Manager Gigi Dall’Igna labelled Enea Bastianini's podium...
4h ago from MotorsportWeek.c...
Quartararo: Marquez's Honda exit "woke a lot of...
No description available...
9h ago from Motorsport.com
COTA: F1 and MotoGP double-header possible but not...
No description available...
7h ago from Motorsport.com
Popular On IndyCarToday.com
Pourchaire to make IndyCar debut in Long Beach with...
Arrow McLaren has announced that the reigning Formula 2 champion Theo...
9h ago from MotorsportWeek.c...
Pourchaire to make IndyCar debut for Arrow McLaren
No description available...
9h ago from Motorsport.com
IndyCar's new Aeroscreen makes early debut at Long...
The NTT IndyCar Series will have teams fit a new version of the Aeroscreen...
2d ago from MotorsportWeek.c...
IndyCar rolling out new version of aeroscreen for Long...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Sebastian Ogier tops Croatia Rally shakedown
Sébastien Ogier announced his return to FIA World Rally Championship...
2h ago from MotorsportWeek.c...
Hyundai enacts contingency plan after WRC Kenya fuel...
No description available...
4h ago from Motorsport.com
WRC 2025 rules limbo creating “critical” situation...
No description available...
7h ago from Motorsport.com
Ireland’s bid to rejoin the WRC in 2025 halted
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
Chelsea among clubs considering move for unwanted...
Chelsea and Newcastle are considering a move for Arsenal goalkeeper Aaron...
1h ago from CaughtOffside.com
Bayern Munich shotstopper Manuel Neuer sets Champions...
No description available...
4h ago from SportsKeeda.com
'I do think the Gunners will find a way' - Chris...
No description available...
3h ago from SportsKeeda.com
Didi Hamann believes Arsenal man's error in first-leg...
No description available...
3h ago from SportsKeeda.com
Comments
Hottest News
F1 Sprint Qualifying Today: Chinese Grand Prix 2024 start...
F1 Sprint Races are back for 2024 and we have the... Read More »
1h ago from GPFans.com
F1 Practice Today: Chinese Grand Prix 2024 start times,...
The Chinese Grand Prix is back on the F1 calendar... Read More »
2h ago from GPFans.com
Mystery of Newey's visit to Italy now solved
Apr.18 The mystery about Adrian Newey's recent... Read More »
14h ago from OneStopStrategy.com