Lando Norris is currently one of Formula 1's most popular drivers thanks to his active online presence, according to analytics company Nielsen. Since the suspension of the Formula 1 season, the McLaren man has taken the world of Esports by storm, winning various events and getting audiences in the tens of thousands for his live streams. He already had a huge following of younger people, and Nielsen believes that these exploits, coupled with his team's recent revival, could provide him with a large amount of support at race weekends once the season is back underway and improve Grand Prix attendances. 'Lando seems to have struck a chord with the Esports stuff and I think the resurgence of...
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