McLaren Racing has announced a global partnership with British American Tobacco (BAT), focused solely on BAT's potentially reduced risk products and grounded in technology and innovation. According to the press release announcing the deal, 'the multi-year partnership is centred on accelerating BAT's transforming agenda, leveraging its portfolio of potentially reduced risk products, aiming to deliver the world's tobacco and nicotine consumers a better tomorrow'. 'The agreement brings together two companies with a shared interest in technology, innovation and design, as well as a clear desire to deliver significant and meaningful change in their respective industries,' adds the release....
Full Story »