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Insight: What does Sauber's Alfa Romeo F1 rebrand mean?
It was announced on Friday that Sauber will compete as Alfa Romeo Racing in Formula 1 this year. But what does it mean for the team? Motorsport Week analyses the development. Friday’s announcement is a seminal moment in the history of one of Formula 1’s longest-serving teams, one which has carved its identity out of plucky underdog performances and being slightly different owing to its location. For the first time since 1992 the Sauber name will not be on the Formula 1 grid, with the team rebranded as Alfa Romeo Racing. Even during its BMW ownership from 2006-09 it was known as BMW-Sauber, owing to founder Peter Sauber retaining a minority stake in the operation, and which...
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5y ago from MotorsportWeek.com
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