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Anti-drinking group lobbies FIA to halt F1 alcohol adverts
FIA president Jean Todt has been urged to consider a ban on alcohol sponsorship in Formula 1 by an anti-drinking pressure group. Mariann Skar, Secretary General in the European Alcohol Policy Alliance, has written to Todt to express her concerns about the impact of Heineken's new sponsorship deal of Grand Prix racing. Heineken announced a major deal, which could be worth as much as $250 million over the next seven years, at the Canadian Grand Prix. The company's logos will appear trackside at a number of races and it has promised to invest in a major marketing campaign that could help boost F1's profile. Such exposure has left The European Alcohol Policy Alliance concerned, and it has...
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8y ago from Motorsport.com
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