News Details
Failure in F1 has negative impact on Ferrari brand
On-track struggles in Formula 1 have hurt Ferrari's legendary brand power, according to a study by asset valuation company Brand Finance. Last year, Ferrari retained its post as the most powerful brand in the world, but a newly-published list shows that toy company Lego has made an overtaking move. 'Ferrari has been slipping since the end of the Schumacher era but it's really fallen as the F1 team has done badly' in 2014, said branding expert Robert Haigh, according to the Telegraph. 'They've also ended their cap on the amount of cars they produce so people don't see it as being so exclusive anymore,' he added.
Full Story »
Full Story »
9y ago from GrandPrix247.com
0
You May Also Be Interested In...
F1 struggles hurt Ferrari brand power – study
On-track struggles in formula one have hurt fabled Ferrari's brand power,...
9y ago from ThisIsF1.com
Honda seeking to show ‘true values’ with F1 return
The President and Chief Executive Officer of Honda Motor Co., Ltd...
9y ago from TheCheckeredFlag....
Alonso vows to sue over tax evasion reports
Double Formula 1 world champion Fernando Alonso is threatening legal...
9y ago from GrandPrix247.com
Manor still hopeful of F1 return after FIA give entry...
The Manor F1 Team, seeking to return to Formula 1 from the ashes of the...
9y ago from TheCheckeredFlag....
Elsewhere On The Network
Popular On MGPToday.com
Yamaha debuts new engine in Assen MotoGP practice
No description available...
12h ago from Motorsport.com
MotoGP Dutch GP: Bagnaia breaks lap record to top...
No description available...
13h ago from Motorsport.com
Popular On IndyCarToday.com
Mid-point of 2024 IndyCar season marks end of an era
No description available...
9h ago from Motorsport.com
IndyCar Laguna Seca: Start times, how to watch, entry...
No description available...
1w ago from Motorsport.com
IndyCar teams complete one final hybrid test at Iowa...
Nearly every driver on the IndyCar grid was at Iowa Speedway on Thursday...
14h ago from MotorsportWeek.c...
Why IndyCar’s Race Control should tweak yellow flag...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
WRC Poland: Mikkelsen leads as spectator issues...
No description available...
11h ago from Motorsport.com
Evans demands action as spectator controlling issues...
No description available...
8h ago from Motorsport.com
Marvelous Mikkelsen leads WRC Poland
Andreas Mikkelsen and Torstein Eriksen took the lead of Rally Poland on...
7h ago from MotorsportWeek.c...
M-Sport: Sesks’ top fight WRC debut one of the...
No description available...
8h ago from Motorsport.com
Popular On GunnersToday.com
Arsenal Transfer News Roundup: Gunners eyeing Serie A...
No description available...
6h ago from SportsKeeda.com
Arsenal subject to transfer windfall from deal...
No description available...
9h ago from SportsKeeda.com
Arsenal transfer news: Gunners' enquiry for...
Arsenal reportedly have an enquiry for a 25-year-old defender turned down...
5h ago from SportsMole.co.uk
Barcelona 'identify' Man United, Arsenal-linked star...
Barcelona are reportedly set to rival Manchester United and Arsenal for an...
5h ago from SportsMole.co.uk
Comments
Hottest News
FIA announce Verstappen penalty verdict after Austrian GP...
The FIA have announced their decision on whether... Read More »
10h ago from GPFans.com
F1 Sprint Qualifying Results: Austrian Grand Prix 2024...
After a slow start all-round, competitive track... Read More »
13h ago from GPFans.com
Ferrari suffers from bouncing and reliability issues at the...
Scuderia Ferrari had arrived in Spielberg with... Read More »
1h ago from F1Technical.net