The Rolex pit lane clock, first unveiled at the 2013 Formula 1 Rolex Australian Grand Prix, is now a familiar sight to motorsport fans around the world, but what first brought the famous Swiss watchmaker and F1 racing together?We spoke to Arnaud Boetsch, Communication & Image Director of Rolex SA, about the company’s sporting history and its path to F1 partnership as Official Timekeeper and Official Timepiece…Q: Arnaud, it is fair to say that Rolex is globally recognised as the epitome of luxury watchmaking. Aside from its history of innovation over the last 100 years or so, Rolex has also been a marketing visionary in terms of pioneering adventures and leading sports. Can you...
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